Despite the fact that there are already quite a few super successful startups in mobile market, there's still place for innovation, according to a former Facebook employee, Bubba Murakami.
"We live in the era of mobile wireless technologies. In the past five years, the mobile operating systems significantly changed the lives of end users. During this time, there was a stunning breakthrough in their development. But the truth is that we are still in the first phase of mobile technology development," - Muraka writes in his blog.
Ever since I left Facebook, I get asked more and more questions about the prospects of the mobile ecosystem. I decided to explain why mobile technology is just starting to develop.
Users still have not given up the use of conventional phones in favor of sensory gadgets with applications. Smartphones just make up the majority of the total number of mobile phone sales in the U.S., not to mention the world at large.
In this industry smartphones and tablets are usually compared and called mobile gadgets, although I these are two completely different products. Now this is changing little by little and I am very glad that there are companies that specialize only on tablets.
Now, back to mobile startup success tips. Here are a few points that we would recommend considering when building a new killer mobile app:
1. Build an exceptional service or a great product
Building a good product is absolutely vital for your business. But, it’s much easier aforesaid than done. In times once revenue isn’t running in or user acquisition isn’t what you expected, it’s straightforward to mention, “let’s stop the investment in the product to a small degree.” If your product isn’t there yet, it’s an enormous mistake. Don’t stop investing in your product — having one thing that customers want and wish to use is where everything begins and ends.
2. Find a distribution engine that works
We spend tons of time considering things to improve in our app, however the real source of growing your business is choosing the proper distribution channel. At the tip of the day, a good product may not be sufficient. You've got to induce it out there. Seldom do products simply grow organically by word of mouth; such processes always need an additional push. You shouldn't rely much on magic here. It always takes a lot of exertions and experimentation. Think about adopting one of the subsequent engines to induce your product before your potential customers: Partnerships: generally vary from a number of large distributors to many smaller ones. Media buying: Most firms opt for this route. It’s a huge and mature area, thus there square measure a minimum of 1,000,000 combos you'll be able to concoct to achieve customers and creatively cut back acquisition value. Simply keep in mind that it’s an investment, and therefore the key to success is to earn more from every client than it costs to reel them in. SEO: Having an unknown brand or trademark, it would usually take a considerable investment and technical power for you to achieve a high rank within the search engines. Viral: Your product has to have an inherent viral component; most products don't. Think of the ways, your mobile product can be connected to all sorts of social media outlets. Also, think of adding a bit of a gaming experience to the app.
3. Before you commit, experiment
A startup usually has terribly restricted resources, thus before you commit to any of them, experiment together with your ideas. Lots has been written regarding continuous innovation and therefore the “lean startup” mentality, and any mobile app developer ought to take this thinking into consideration. That said, applying these principles to a mobile application is way tougher than traditional internet development. The greatest downside is that if you deliver practicality that's not absolutely backed, customers can complain publically. This could cause the application’s kiss of death: negative reviews within the AppStore.
To avoid this fate, you may want to limit untested functionality to a set of consumers. From the onset, attempt to produce technology in your application which will allow you to “split” your customers, thus you'll be able to run tests to little parts of the population while not jeopardising the proven functionality.
The good news is, once you’ve run the tests on at least one of the mobile platforms, be it Android or iOS, you're good. Usually, users behave in similar fashion across most platforms.
4. Once things aren’t working well, admit it
While it sounds easy, it’s usually quite complicated to decide to end your mobile startup development because we usually just too much hooked up to our ideas. The aim is to be daring enough to back new, promising ideas, however wise enough to drag back something just isn’t working. It is very important to acknowledge failures publicly within the company. This encourages openness, and is that the fastest route to regrouping and gathering the proper folks to unravel the matter.
5. Celebrate your successes
Startups are hard. In fact sometimes they are just too damn hard. We’ve all seen the facts — three out of four fail. So, after you do get successful, whether or not it’s breaking a revenue goal or rolling out that long, delinquent new product, celebrate it. The celebration can be in a form of a catered lunch, team activity, or an easy impromptu shout-out across your office space. You really need to make your teem feel proud. Celebrate success because the next massive challenge is just around the corner.by Dmytro Bilkun