These days many developers prefer to use the Freemium monetization model for their apps. Is this model more profitable than the classical way of selling apps? Likely to be so. Otherwise, it would not be implemented to the biggest game on the App Store - the famous Angry Birds.

Now the gameplay of the "birds" should be much easier. If you have any difficulties in completing any level, you can always use a long list of in-app purchases to gain distinct advantages.

By the way, it is possible that the transition to a Free-to-play model was a forced decision for Rovio. On March 5, none of the games from this developer were included in the top 80 highest-grossing apps for the iPhone - and it's the first time since May 2010.

The incredible hype around Angry Birds played cruel joke on the developer. At one time, this game was the most popular and one of the top grossing games on the App Store, but then there was a glut of the market. Now it is difficult to find an iPhone that doesn't have Angry Birds installed. Yet various upgrades, such as Rio and Space were not able to deliver a stable income.

Another well-known game - the continuation of the legendary Real Racing series has also moved to a Freemium model. Many users have criticized the decision saying that it would be better left to all the usual pricing policy. The gameplay of Real Racing has never been particularly difficult and the Freemium model could make it even easier. But it turned out to be just the opposite.

It is worth noting, that both regular Angry Birds and Rio became free. In fact the developers introduced 15 more levels to the original game. At the time of writing this post, AB Space cost was as before - 99 cents. According to the comments by Rovio for TechCrunch, the game also will be the application of the week section on the App Store.

Will the case with Rovio be the turning point in the whole system of app marketing on the App Store? We think not. But quite a lot of developers may start thinking about switching to a Freemium monetization model. The question is - will ordinary users benefit from such changes or not?

by Dmytro Bilkun