The world is going mobile nowadays. There are now very few business who do not think of going mobile. Apps on people's smartphones help drive higher engagement and retention rates for B2C as well as B2B markets.

Before you start your journey on creating an app, think whether you really need a mobile application? Mobile site is lot cheaper and often more useful than the native application.

Though If you need a native app you may consider a few ready-made solutions: Mobiumapps and Notissiums for online shopping, My Apps for beauty salons, food delivery, bank or conference.

If any of these solutions do not match your need you will have to develop an app from scratch.

There is a simple formula that represents main principles of mobile app development:

Value = Experience × Time

Mobile studios get paid for their expertise and time spent on the project coordination, management of designers and developers. If you want to make an app with tight budget - you will have to spend a lot of time and effort to carefully examine how good applications are made.

1) Design your application by yourself. Think of what problem it solves, list all the screens draw a perfect navigation scheme.

2) Find a freelance designer. Choose one by his portfolio. Looking at a designer's portfolio is the main way of configuring whether he is the right person for the job. Though you should remember that freelancers are often very irresponsible guys. Create a work plan for every day and request a daily progress report from the designer.

3) Write an extremely clear and detailed preliminary specification. Don't forget to attach the results of your drawings and the work of designer.

4) Carry out a tender. Send out your request for app development evaluation to at least 20 mobile studios. If you really want to save your budget choose a small, lesser known company. These kind of companies are eagerly working on the expansion of their portfolio so they are more likely to be flexible in terms of their rates. It is desirable that the portfolio includes at least one project. After receiving the evaluations, respond to all studios that offered half the price in comparison to others. Promise them future projects and stress on the point of working on the portfolio. There are studios out there who can develop a native app for 2 platforms for as little as 3k.

5) After signing the contract with the studio of your choice you have to be tough. Request a detailed plan for the development and settle a phone call with the manager weekly to be assured that the work is going well. Ask for updates, latest builds that you'd be able to test etc. Immediately look for the disparity of layouts or preliminary specification and insist on correcting it.

6) After completion of the project meticulously test the application yourself, provide a list of bugs to fix. Ask your friends to test out the application and provide a new list of bugs to the development studio.

These simple principles will help you develop a good mobile application with a tight budget.

by Dmytro Bilkun